Angikaar- a campaign for change management


Aligning to the Hon’ble Prime Minister’s vision to address issues that arise from life transformation after moving into pucca houses, ANGIKAAR- campaign for change management was launched on 29th August 2019. The campaign focuses on adopting best practices such as water & energy conservation, waste management, health, sanitation and hygiene for PMAY(U) beneficiaries through community mobilization and IEC activities. PMAY(U) had converged with various Urban Missions and other Central Ministries like Health & Family Welfare, Jal Shakti, Environment Forest & Climate Change, New & Renewable Energy, Petroleum & Natural Gas, Power, Youth Affairs & Sports and Women & Child Development.


The campaign was formally launched on 2nd October 2019, commemorating 150th Gandhi Jayanti in more than 4,000 cities wherein need assessment is conducted along with door to door awareness for change management. Subsequently, this is followed by continuous and consistent ward level IEC activities in States/ UTs which includes key messages of FIT India (Ministry of Youth Affairs & Sports) and Poshan Abhiyan (Ministry of Women & Child Development) with active participation of sportspersons/ personalities, youth clubs, educational institutions, FIT India Plogging events and orientation/ awareness drives/ health camps respectively.